The New Realities of Storage: The Age of 'Compressed Differentiation' Changes Buying Criteria

Archived Published: 13 January 2016 ID: G00273988


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For decades, storage hardware and software have been evaluated on the notion of a "killer feature" that made a product unique and compelling. Today, the technical differences have collapsed, requiring storage buyers to evaluate solutions very differently.

Table of Contents

  • Analysis
  • Impact and Recommendations
    • The rise of "compressed differentiation" has fundamentally changed the evaluation criteria for storage buyers to select the most appropriate storage product
  • Gartner Recommended Reading
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