Digital Business KPIs: Defining and Measuring Success


Archived Published: 03 March 2016 ID: G00297283

Analyst(s):

New to Gartner?

Register with us for FREE access to this research document.

REGISTER NOW

Summary

It's time for enterprise CEOs, chief digital officers and CIOs to move beyond the transformation stage and set metrics and goals that lay out the digital business journey. This report describes the key performance indicators necessary to do so.

Table of Contents

  • Analysis
    • Two Kinds of Digital Business KPIs
      • 1. Digital Business KPIs That Describe Optimization of Current Business Model
      • 2. Digital Business KPIs That Measure Transformative Growth
    • Recommendations
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more