Use Mobile App Analytics to Increase Engagement and Performance

Foundational Refreshed: 04 August 2017 | Published: 14 March 2016 ID: G00297924

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Application development leaders must leverage multiple aspects of mobile app analytics to enhance their overall app strategy. This research discusses best practices for using operational and behavioral analytics to drive more compelling app user experiences.

Table of Contents

  • Introduction
  • Analysis
    • Employ Operational and Performance Analytics for All Mobile Apps
    • Apply Mobile Behavioral Analytics to Capture Detailed App Usage and Patterns
    • Deploy Analytics Tools Specific to Their Use Cases
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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