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Predictive lead scoring is now a "must have" for B2B technology marketing leaders with high volumes of leads from inbound channels and events. But even providers with lower lead volumes can cost-effectively improve conversion rates and pipeline contribution over traditional scoring methods alone.
Table of Contents
Predictive Lead Scoring Can Be Beneficial to Many Providers
- With High Lead Volumes, Filter and Prioritize the Best Leads Based on Fit for SDR Follow-Up
- Cost-Effectively Improve Conversion Rates for More Modest Lead Volumes
Engage Key Sales Constituents Early and Often to Maximize Success
- Predictive Lead Scoring Can Be Beneficial to Many Providers
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