2016 CEO Survey: The Year of Digital Tenacity

Archived Published: 05 April 2016 ID: G00296113


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The 2016 Gartner CEO and Senior Business Executive Survey shows that weakening economies must not deflect CEOs and CIOs from digital business transformation.

Table of Contents

  • Analysis
    • Recommendations Based on Data Insights
      • Stick to the Digital Business Transformation Plan or Double Down Instead
      • Prioritize Tech Initiatives That Focus on End-User Customers and New Core Talent
      • Drive Digital Into the Core of Your Products and Services
      • Start a Linked Initiative to Redefine Productivity for the Digital Age
      • Redesignate Cybersecurity as a Business Accountability Understood by All
      • Benchmark Against Born Digital and Tech Companies, Not Just Existing Competitors
      • Take the Co-pilot Seat to Lead the Digital Journey
    • Data Insights
      • Despite Headwinds, CEOs Remain Committed to Growth and Business Investment in 2016
      • Business Environment Issues Like Oil Prices and Economic Growth Have Not Derailed Most CEOs
      • Customers and Staff Have Risen Considerably as Priority Areas for CEOs in 2016
      • IT Has Fallen Slightly as a CEO Priority; 2015 May Have Been Their "Peak Digital Attention" Year
      • Productivity Is a Latent Issue for CEOs: in 12th Place Unprompted, but Very Important When Asked
      • The CEO Is the Single Most Important Leader of Digital Business Change; CIO Is Close Second
      • Value Dependency on Tech-Related Intangible Assets Will Gradually Increase
      • Half of CEOs Expect Their Industries to be Substantially or Unrecognizably Transformed by Digital
      • Three-Quarters of CEOs Expect Those Digital Industry Changes to Bring Higher Profit Margins
      • CEOs Expect 46% of Customer Perceived Value in Their Products to Be Digital by 2019
      • CEOs Are Evenly Split on Whether Cybersecurity Is Primarily a Business or a Technology Issue
    • Appendix
      • Further Analysis Charts
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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