Market Guide for Customer Journey Analytics

Archived Published: 09 June 2016 ID: G00301600

Analyst(s): | | | |

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Understanding the customer journey is critical to enhancing customer experiences and operational efficiency. IT application leaders must understand the related analytics technology offerings to select the best solutions for the many stakeholders in the organization.

Table of Contents

  • Market Definition
  • Market Direction
  • Market Analysis
  • Representative Vendors
    • Acxiom
    • Adobe
    • APT
    • CallMiner
    • Cisco
    • ClickFox
    • Conversity
    • Genesys
    • GMC Software
    • IBM
    • inQuba
    • Kitewheel
    • Nice
    • QPC
    • ResponseTap
    • Salesforce
    • SAP
    • TandemSeven
    • Thunderhead
    • UserReplay
    • Verint
  • Market Recommendations
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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