Hype Cycle for Digital Marketing and Advertising, 2016

Archived Published: 15 July 2016 ID: G00304213

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Improved customer experiences with contextually relevant messages built on complete profiles of customers and prospects point to a data-centric future for marketers. This year's Hype Cycle spotlights technologies that marketers can harness to drive data-enriched strategies and campaigns.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • General-Purpose Machine Intelligence
      • Ad Blocking
      • Customer Data Platforms
      • Real-Time Marketing
      • Personification
      • Programmatic TV Advertising
      • Cross-Device Identification
      • Virtual Personal Assistants
      • Programmatic Direct Advertising
    • At the Peak
      • Augmented Reality Marketing
      • Customer Journey Analytics
      • Marketing Talent Communities
      • Multidimensional Campaign Segmentation
      • Mobile Marketing Analytics
      • Predictive Analytics
      • Shoppable Media
      • Digital Marketing Hubs
      • Predictive B2B Marketing Analytics
      • Voice of the Customer
      • Data-Driven Marketing
      • Mobile Commerce
      • Bluetooth Beacons
      • Multitouch Attribution
      • Tag Management
      • Wearables
      • Mobile Wallet
    • Sliding Into the Trough
      • Multichannel Marketing
      • Event-Triggered Marketing
      • Responsive Design
      • Advocacy Marketing
      • Data Management Platforms (Advertising)
      • Native Advertising
      • Content Marketing
      • Social Marketing
      • Social Analytics
      • In-App Advertising
      • Real-Time Bidding (Advertising)
    • Climbing the Slope
      • Online Advertising Data Exchanges
      • Personalization
      • Digital Out-of-Home
      • Dynamic Creative Optimization
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Gartner Recommended Reading
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