Relaunch Mobile BI as Mobile Analytics to Achieve High-Impact Digital Business Outcomes

Archived Published: 29 July 2016 ID: G00291732

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"Mobile business intelligence" is typically associated with outdated approaches that limit analytics' impact on digital business. BI and analytics leaders should apply a business process approach to modern mobile analytics in order to drive innovation and achieve good business outcomes.

Table of Contents

  • Introduction
  • Analysis
    • Relaunch Mobile BI Projects as Mobile Analytics Projects With a Focus on Business Process Innovation and Transformation
    • Assess Process Innovation in Relation to Four Information Dimensions: Who the Target Audience Is, What Processes Can Be Impacted or Created, Where Mobile Analytics Can Be Accessed, and When Mobile Analytics Can Be Accessed
    • Engage Business Managers of Field-Based Units in an Open Discussion of Their Information and Analytics Needs to Identify Opportunities and Priorities for Mobile Analytics
    • Continuously Track the Evolution of Mobile Technologies, and Assess How to Impact and Innovate Business Processes
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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