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"Mobile business intelligence" is typically associated with outdated approaches that limit analytics' impact on digital business. BI and analytics leaders should apply a business process approach to modern mobile analytics in order to drive innovation and achieve good business outcomes.
Table of Contents
Relaunch Mobile BI Projects as Mobile Analytics Projects With a Focus on Business Process Innovation and Transformation
Assess Process Innovation in Relation to Four Information Dimensions: Who the Target Audience Is, What Processes Can Be Impacted or Created, Where Mobile Analytics Can Be Accessed, and When Mobile Analytics Can Be Accessed
Engage Business Managers of Field-Based Units in an Open Discussion of Their Information and Analytics Needs to Identify Opportunities and Priorities for Mobile Analytics
Continuously Track the Evolution of Mobile Technologies, and Assess How to Impact and Innovate Business Processes
- Relaunch Mobile BI Projects as Mobile Analytics Projects With a Focus on Business Process Innovation and Transformation
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