What's Hot in Digital Commerce in 2017


Published: 25 January 2017 ID: G00313832

Analyst(s): | | | | |

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Summary

For application leaders supporting digital commerce, competing on the basis of an outstanding customer experience is still a prime objective. This document profiles technologies and strategies intended to help them nimbly provide an outstanding experience without significant upfront investment.

Table of Contents

  • Analysis
    • Personalization
      • Definition
      • Why It's Hot
      • What We're Seeing
    • Payments
      • Definition
      • Why It's Hot
      • What We're Seeing
    • B2B/B2C Convergence
      • Definition
      • Why It's Hot
      • What We're Seeing
    • Customer Journey Analytics
      • Definition
      • Why It's Hot
      • What We're Seeing
    • API-Based Commerce Platforms
      • Definition
      • Why It's Hot
      • What We're Seeing
    • Subscription Management
      • Definition
      • Why It's Hot
      • What We're Seeing
    • Conversational Commerce
      • Definition
      • Why It's Hot
      • What We're Seeing
    • Marketplace Integration and Management
      • Definition
      • Why It's Hot
      • What We're Seeing
    • Thing Commerce
      • Definition
      • Why It's Hot
      • What We're Seeing
    • Augmented Commerce
      • Definition
      • Why It's Hot
      • What We're Seeing
  • Gartner Recommended Reading
© 2017 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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