Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry

Archived Published: 02 February 2017 ID: G00307538

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Consumer goods manufacturers continue to spend a significant portion of their budgets managing promotions and price reductions as a part of collaborative efforts with retail partners. CIOs have many good choices as they work with colleagues in sales and marketing to identify the best solution.

Table of Contents

  • Market Definition
  • Market Direction
  • Market Analysis
    • Customization
    • Solution Delivery
    • Licensing
  • Representative Vendors
    • Accenture CAS
    • Acumen Commercial Insights
    • Adesso Solutions
    • AFS Technologies
    • Anaplan
    • Blueshift
    • Comarch
    • CPGToolBox
    • Effectmakers
    • Exceedra
    • Flintfox International
    • IRI
    • Kantar Retail Xtel
    • Klee Group
    • NeoGrid
    • Nielsen
    • Oracle
    • Periscope By McKinsey
    • Mindtree (Relational Solutions)
    • RI
    • Saama
    • SAP
    • TABS Analytics
    • T-Pro Solutions
    • UpClear
    • Visualfabriq
    • Wipro Promax Analytics Solutions
  • Market Recommendations
  • Gartner Recommended Reading
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