Use Three Elements of Data Storytelling for Maximum Impact

Archived Published: 15 March 2017 ID: G00325181


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Storytelling is an ancient human skill, but using data to tell stories is relatively new. Data and analytics leaders need to know how data storytelling works to ensure that their organization is using this form of insight delivery to engage business decision makers with data to its best effect.

Table of Contents

  • Introduction
  • Analysis
    • Select the Data Storytelling Form to Fit the Purpose — Visualization
    • Focus on the Plotline to Frame Your Data Story — Narrative
    • Remember the Story Is Never Just About the Data — Context
    • Develop Storytelling as a Skill in Your Data and Analytics Community
  • Gartner Recommended Reading
© 2017 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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