Market Guide for Social Analytics for Marketing Leaders


Archived Published: 27 March 2017 ID: G00296185

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Summary

Marketing leaders recognize that social analytics tools are a critical component of their marketing stack. There is increasing parity in the social analytics market. When selecting vendors, marketing leaders must understand how social data will support marketing as well as the broader organization.

Table of Contents

  • Market Definition
  • Market Direction
  • Market Analysis
    • Use Cases
    • Customer Geographies
    • Vertical Expertise
    • Command Center Offering
    • Pricing
  • Representative Vendors
    • Adobe
    • Brandwatch
    • Clarabridge
    • Crimson Hexagon
    • Digimind
    • Ground Signal
    • Microsoft
    • NetBase
    • Oracle
    • Salesforce
    • Simply Measured
    • Sprinklr
    • Synthesio
    • Sysomos
    • Talkwalker
  • Market Recommendations
  • Appendix
  • Gartner Recommended Reading
© 2017 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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