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Customer analytics is the No. 1 planned technology investment to transform the customer experience. Data and analytics leaders must understand how real-time responses, customer journey analytics and leveraging AI are trending and will shape the future of customer experience in digital business.
Table of Contents
Meet Your Customers' Ideal Response Expectations by Evaluating Decision Response Timelines
Build Competitive Advantage by Planning for New Analytic Techniques and Data Sources in Your Existing Customer Analytics Roadmap
- The Customer Journey Within the Organization
- The Customer Journey Across the Ecosystem Using Location and IoT Analytics
Create a Culture of Innovation by Injecting AI Into Your Customer Analytics Investments
- Meet Your Customers' Ideal Response Expectations by Evaluating Decision Response Timelines
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