How to Apply Artificial Intelligence to Digital Commerce

Archived Published: 16 May 2017 ID: G00300290

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Artificial intelligence and machine learning can improve digital commerce performance, but are not a solution to all problems. Application leaders for digital commerce technologies should be aware of the benefits and limitations of AI and use a pragmatic approach to deliver tangible results.

Table of Contents

  • Introduction
  • Analysis
    • Identify Use Cases Suited for AI
      • Pattern Recognition/Classification
      • Prediction
      • Natural-Language Processing
    • Augment Employees With AI for Better Decision Making
    • Pilot to Fail Fast
  • Case Study
  • Gartner Recommended Reading
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