Hype Cycle for Digital Commerce, 2017

Archived Published: 31 July 2017 ID: G00313885


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Digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs. This Hype Cycle will help enterprises to evaluate the suitability of various digital commerce technology capabilities hyped in the market and to understand their maturity and business value.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Thing Commerce
      • Augmented and Virtual Reality Commerce
      • Consumer Messaging Applications for CRM
      • Customer Engagement Hub
      • Marketplace Operation Applications
    • At the Peak
      • Conversational Commerce
      • Customer Journey Analytics
      • API-Based Digital Commerce
      • Digital Experience Platforms
      • Shoppable Media
      • Video Chat for Customer Service
      • Recurring Revenue Management
      • Web Real-Time Communications
    • Sliding Into the Trough
      • Analytics for Customer Intelligence
      • Tag Management
      • Digital Wallet
      • Virtual Customer Assistants
      • Knowledge Management for Customer Service
      • Mobile Commerce
      • Personalization Engines
      • Social for CRM: Social Feedback Management
      • Digital Coupons for Digital Commerce
      • Enterprise Feedback Management
      • Responsive Design
      • Loyalty Management Systems
    • Climbing the Slope
      • Dynamic Pricing
      • Price Optimization and Management for B2B
      • CPQ Application Suites
      • MDM of Customer Data
      • DOM
      • Digital Commerce SaaS
      • Integration Brokerage
    • Entering the Plateau
      • Fraud Detection
      • Mobile POS
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Gartner Recommended Reading
© 2017 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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