Magic Quadrant for CRM Lead Management


Archived Published: 22 August 2017 ID: G00316283

Analyst(s): |

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Summary

The market for CRM lead management applications grew by 21.4% during 2016, with most interest from B2B companies and those selling B2C goods and services requiring complex buying decisions. We evaluate 15 vendors to help application leaders find the right choice for their marketing and sales teams.

Table of Contents

  • Market Definition/Description
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Act-On
      • bpm'online
      • CallidusCloud
      • CRMNEXT
      • HubSpot
      • IBM
      • Impartner
      • Marketo
      • Oracle
      • Pegasystems
      • Salesforce
      • Salesfusion
      • SAP
      • SugarCRM
      • Zoho
    • Vendors Added and Dropped
      • Added
      • Dropped
  • Inclusion and Exclusion Criteria
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
  • Market Overview
  • Gartner Recommended Reading
© 2017 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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