Market Trends: Ways CSPs Can Exploit Location Data

Archived Published: 31 August 2017 ID: G00320526


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Usage of communications service provider location data to drive internal improvements or external monetization is gaining traction. Technology strategic planners can use this research to focus their activities to succeed in this complex area.

Table of Contents

  • Introduction
  • Market Trend
    • Aggregated Data Showing Location and Movement of People Drives the Market
    • Optimization, Tracking and More Complete Understanding of Behavior Are the Three Key Tasks Underpinned by Location
      • External Use Cases
      • Internal Use Cases
      • Recommendations
    • CSPs Are Building Six Types of Products That Include Location
      • Products Created
      • Partnerships
      • Recommendations
    • Location Products Will Change as New Technology Is Rolled Out
      • Use of Machine Learning In Location Products
      • Rollout of Small Cells and Beacons
      • 4G and 5G Networks
      • Addition of Z-Axis or Elevation
  • Vendors to Watch
  • Gartner Recommended Reading
© 2017 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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