Magic Quadrant for Digital Marketing Analytics

Archived Published: 04 October 2017 ID: G00318002

Analyst(s): | |

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Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs.

Table of Contents

  • Market Definition/Description
    • Target Audience
    • Definition
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Adobe
      • AgilOne
      • AT Internet
      • ClickFox
      • FICO
      • Google
      • IBM
      • Optimove
      • Pitney Bowes
      • SAP
      • SAS
      • Thunderhead
    • Vendors Added and Dropped
      • Added
      • Dropped
    • Vendors to Watch
      • Eulerian Technologies
      • Facebook
      • Splunk
      • Tinyclues
  • Inclusion and Exclusion Criteria
    • Revenue and New Customers
    • Marketing Focus
    • Multichannel Marketing Support
    • Software as a Service
    • Basic Capabilities
    • Advanced Analytic Capabilities
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
    • Market Evolution
    • Category Volatility
  • Market Overview
    • Booming Business
    • Changing Dynamics
    • Diversified Software Providers
    • Customer Analytics Providers
  • Gartner Recommended Reading
© 2017 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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