The Gartner Account-Based Marketing Vendor Guide, 2017

Archived Published: 20 October 2017 ID: G00319905


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Account-based marketing offers a structured methodology for finding, engaging and selling to multiple buyers in selected accounts. Marketing leaders in business-to-business organizations prioritizing customer lifetime value growth should use this guide to understand the ABM vendor ecosystem.

Table of Contents

  • Analysis
    • The ABM Market
      • Definition
      • Trends
      • Vendor Lists
    • CRM Lead Management Platforms
    • Predictive Analytics and Lead Scoring Providers
    • Data Providers
      • Firmographic Data
      • Intent Data
      • Technographic Data
    • Programmatic Advertising Platforms
    • Personalization Providers
    • Content Creation and Sequencing Providers
    • Content Syndication Providers
    • Direct Mail Providers
    • Attribution and Measurement Providers
  • Gartner Recommended Reading
© 2017 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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