Predicts 2018: Brand Relevance Under Fire, Automation on the Rise


Archived Published: 14 November 2017 ID: G00335171

Analyst(s): | | | | | |

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Summary

In 2018, consumers have become numb to brand interactions that are not personalized, authentic and relevant. Marketing leaders must upgrade brand, content and multichannel marketing activities while augmenting staff with scalable automation, particularly in social, mobile and analytics disciplines.

Table of Contents

  • Analysis
    • What You Need to Know
    • Strategic Planning Assumptions
      • Replay Prediction
    • A Look Back
  • Gartner Recommended Reading
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