Magic Quadrant for Content Marketing Platforms

Archived Published: 27 March 2018 ID: G00343824

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Marketing leaders must boost the scale, relevance and return on content marketing investments. To meet these needs, content marketing platform vendors are merging editorial planning, content sourcing and analysis capabilities. Use this research to find a CMP that drives efficiency and results.

Table of Contents

  • Market Definition/Description
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Contently
      • Kapost
      • NewsCred
      • Percolate
      • ScribbleLive
      • Skyword
      • Spredfast
      • Sprinklr
    • Vendors Added and Dropped
      • Added
      • Dropped
  • Inclusion and Exclusion Criteria
    • Revenue and New Customers
    • Required Capabilities
    • Optional Capabilities
    • Notable Mentions
      • Curata
      • DivvyHQ
      • Mintent
      • Oracle Content Marketing
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
  • Market Overview
    • Customer Demands Drive a Fervent Content Marketing Focus
    • CMP Penetration and Future Adoption
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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