Magic Quadrant for Sales Force Automation

Published: 09 July 2018 ID: G00338301

Analyst(s): Tad Travis | Ilona Hansen | Julian Poulter | Melissa Hilbert

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Summary

The sales force automation market grew 15.7% to $6.2 billion in 2017, and embedded predictive analytics is now a common capability from the leading SFA vendors. Our evaluation of 15 vendors will help application leaders choose the solution that best meets their sales execution requirements.

Market Definition/Description
Magic Quadrant
- Vendor Strengths and Cautions
  - Aptean
  - Base
  - bpm'online
  - CRMNEXT
  - Infor
  - Insightly
  - Microsoft
  - Oracle
  - Pegasystems
  - PipelineDeals
  - Salesforce
  - SAP
  - SugarCRM
  - Xiaoshouyi
  - Zoho
- Vendors Added and Dropped
  - Added
  - Dropped
Inclusion and Exclusion Criteria
- Honorary Mentions
Evaluation Criteria
- Ability to Execute
- Completeness of Vision
- Quadrant Descriptions
  - Leaders
  - Challengers
  - Visionaries
  - Niche Players
Context
Market Overview
Gartner Recommended Reading

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Magic Quadrant for Sales Force Automation

Analyst(s): Tad Travis | Ilona Hansen | Julian Poulter | Melissa Hilbert

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