Market Guide for Web and Mobile App Analytics


Published: 13 July 2018 ID: G00323707

Analyst(s): | | |

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Summary

Data and analytics leaders use web and mobile app analytics to analyze customer behavior, application performance and usage patterns to improve the digital customer experience. Use this guide for insight into the vendor landscape for web and mobile app analytics, and for session replay vendors.

Table of Contents

  • Market Definition
    • Market Description
  • Market Direction
  • Market Analysis
    • Extension of CX Analysis Through Integration With Marketing and Customer Analytics Solutions
  • Representative Vendors
    • Market Introduction
    • Vendor Profiles — Diversified Providers
      • Adobe
      • Amplitude
      • AT Internet
      • Google
      • IBM
      • Mixpanel
      • Pyze
    • Vendor Profiles — Mobile App Analytics
      • Adjust
      • Appsee
      • CA Technologies
      • CleverTap
      • Countly
      • Heap
      • Singular
    • Vendor Profiles — Session Replay Vendors
      • Clicktale
      • ContentSquare
      • Decibel
      • Glassbox
      • Quantum Metric
      • UserReplay
  • Market Recommendations
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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