Magic Quadrant for Mobile Marketing Platforms

Published: 12 July 2018 ID: G00344588

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Mobile interactions now play a dominant role across customer journeys, with mobile marketing platforms enabling marketing leaders to optimize engagements at any touchpoint. Use this research to find mobile marketing platforms that offer competitive advantage and measurable business value.

Table of Contents

  • Market Definition/Description
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Braze
      • FollowAnalytics
      • IBM
      • IMImobile
      • Leanplum
      • Localytics
      • MoEngage
      • Oracle
      • Pyze
      • Sailthru
      • Salesforce
      • SessionM
      • Swrve
      • Urban Airship
      • Vibes
    • Vendors Added and Dropped
  • Inclusion and Exclusion Criteria
  • Evaluation Criteria
    • Ability to Execute
      • Ability to Execute Criteria
    • Completeness of Vision
      • Completeness of Vision Criteria
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
  • Market Overview
    • Mobile Marketing Platform Vendors Make Data Core to Business Value
      • Purpose-Built Vendors Take a Mobile-Centric Approach
      • MMH Vendors View Mobile as One Ingredient of a Broader Multichannel Recipe
      • Two Paths of Evolution Point to Consolidation and Elevation
    • Mobile Marketing Platforms Must Differentiate on Data Analytics and Service
    • Keep Your Mobile Marketing Platform Selection Future-Focused
  • Gartner Recommended Reading
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