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Audiences demand brand interactions tailored to their unique needs. This is driving the rapid growth of personalization engines — and creating confusion about how to compare them. Marketing leaders can use this research to identify and evaluate personalization solutions suited to their goals.
Table of Contents
Vendor Strengths and Cautions
- Dynamic Yield
Vendors Added and Dropped
- Vendor Strengths and Cautions
Inclusion and Exclusion Criteria
Ability to Execute
- Ability to Execute Criteria
Completeness of Vision
- Completeness of Vision Criteria
- Niche Players
- Ability to Execute
Enabling a Unified View of the Customer
Testing and Experimentation at Scale
Balancing Automation With User Control
Focusing on Decisioning and Enabling Execution
Preparing for Increased Privacy Regulation
- Enabling a Unified View of the Customer
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