Magic Quadrant for Personalization Engines


Published: 25 July 2018 ID: G00347431

Analyst(s): |

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Summary

Audiences demand brand interactions tailored to their unique needs. This is driving the rapid growth of personalization engines — and creating confusion about how to compare them. Marketing leaders can use this research to identify and evaluate personalization solutions suited to their goals.

Table of Contents

  • Market Definition/Description
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Acquia
      • Adobe
      • BloomReach
      • Boxever
      • Certona
      • Dynamic Yield
      • Emarsys
      • Episerver
      • Evergage
      • IBM
      • IgnitionOne
      • Monetate
      • Oracle
      • Qubit
      • Reflektion
      • RichRelevance
      • SAS
      • Strands
    • Vendors Added and Dropped
  • Inclusion and Exclusion Criteria
  • Evaluation Criteria
    • Ability to Execute
      • Ability to Execute Criteria
    • Completeness of Vision
      • Completeness of Vision Criteria
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
  • Market Overview
    • Enabling a Unified View of the Customer
    • Testing and Experimentation at Scale
    • Balancing Automation With User Control
    • Focusing on Decisioning and Enabling Execution
    • Preparing for Increased Privacy Regulation
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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