Hype Cycle for Digital Commerce, 2018

Published: 25 July 2018 ID: G00340375


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Digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs. This Hype Cycle will help organizations evaluate the suitability of various digital commerce technology capabilities in the market, and to understand their time to maturity and business value.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Thing Commerce
      • Marketplace Operation Applications
      • Consumer Messaging Applications for CRM
      • Customer Journey Analytics
    • At the Peak
      • Visual Configuration
      • Digital Experience Platforms
      • Immersive Commerce
      • API-Based Digital Commerce
      • Customer Engagement Hub
      • Digital Ethics
      • Customer Data Platforms
      • Progressive Web Apps
      • Conversational Commerce
      • Recurring Revenue Management
      • Shoppable Media
      • Video Chat for Customer Service
    • Sliding Into the Trough
      • Web Real-Time Communications
      • Virtual Customer Assistants
      • Analytics for Customer Intelligence
      • Knowledge Management for Customer Service
      • Personalization Engines
      • Digital Wallet
      • Enterprise Feedback Management
      • Social for CRM: Social Feedback Management
    • Climbing the Slope
      • Customer-Centric Merchandising and Marketing
      • B2C Dynamic Pricing
      • Price Optimization and Management for B2B
      • MDM of Customer Data
      • CPQ Application Suites
      • DOM
    • Entering the Plateau
      • Digital Commerce SaaS
      • Lead Management
      • Integration Brokerage
      • Fraud Detection
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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