The Gartner Marketing Technology Vendor Guide, 2018


Published: 20 August 2018 ID: G00341478

Analyst(s): | | |

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Summary

Marketing leaders responsible for growth rely on marketing technology for results. Use this guide to understand the martech vendor ecosystem. Identify martech solutions and vendors capable of enhancing your customer insights and improving marketing operations, performance and outcomes.

Table of Contents

  • Analysis
    • The Marketing Technology Landscape
      • Key Trends
      • Vendor Lists
    • Content and Customer Experience
      • Content Marketing Platforms
      • Social Marketing Management Platforms
      • Influencer Marketing Solutions
      • Employee Advocacy Tools
      • A/B and Multivariate Testing Tools
      • Personalization Engines
      • Web Content Management
      • Digital Commerce Platforms
      • Customer Journey Platforms
      • Digital Asset Management
      • Customer Identity and Access Management
      • Survey and Voice-of-the-Customer Solutions
    • Advertising Technology
      • Ad Verification Services
      • Demand-Side Platforms
      • Dynamic Creative Optimization
      • Site or Search Retargeting
      • Native and Social Advertising Platforms
    • Direct Marketing and Marketing Management
      • Multichannel Marketing Hub
      • Email Marketing Platforms
      • B2B Marketing Automation
      • Account-Based Marketing (ABM) Platforms
      • Mobile Marketing Platforms
      • SEM/SEO Tools
      • Distributed Marketing Platforms
      • Work or Project Management Platforms
    • Marketing Data and Analytics
      • Customer Data Platforms
      • Data Management Platforms
      • Digital Marketing Analytics
      • Mobile Marketing Analytics
      • Multitouch Attribution
      • Identity Resolution
      • Social Analytics Platforms
      • Marketing Dashboards
      • Tag Management Systems
      • Web Analytics
      • Advanced Analytics and Data Science Solutions
    • Cool Vendors in Marketing
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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