Presentation of CMO Spend Survey 2018-2019: Marketers Proceed Into Uncharted Waters With Confidence


Published: 13 November 2018 ID: G00361829

Analyst(s): |

Not a Gartner Client?

Want more research like this?
Learn the benefits of becoming a Gartner client.

contact us online

Summary

Marketing expense budgets remain stable at 11.2% of company revenue in 2018, despite many business uncertainties. Marketing leaders should review the nine key findings within the accompanying downloadable presentation to learn where CMOs are aligning their dollars in 2018 and beyond.

Table of Contents

  • Overview
    • Methodology
      • Additional research contribution and review:
  • Gartner Recommended Reading
© 2018 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Free Research

Discover what 12,000 CIOs and Senior IT leaders already know.

Free Access

Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more

Call +1 855-515-4486 or contact us

to become a Gartner client.