Presentation of CMO Spend Survey 2018-2019: Marketers Proceed Into Uncharted Waters With Confidence
Published: 13 November 2018
ID: G00361829
Analyst(s): Anna Maria Virzi | Ewan McIntyre
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Summary
Marketing expense budgets remain stable at 11.2% of company revenue in 2018, despite many business uncertainties. Marketing leaders should review the nine key findings within the accompanying downloadable presentation to learn where CMOs are aligning their dollars in 2018 and beyond.
Table of Contents
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Overview
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Methodology
- Additional research contribution and review:
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Methodology
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