Aydem Holding, a leader in electricity production and distribution with a focus on sustainable energy solutions in Turkey, faced the challenge of managing operational costs while implementing AI-driven strategies. To address these issues, the client turned to Gartner for guidance on optimizing their AI deployment and aligning their digital transformation efforts with industry trends.
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Client Story
Empowering innovation: How Gartner transformed Aydem’s AI Strategy
Mission-critical priority
Süleyman Tosun, Director of IT Strategy and Governance at Aydem Holding, sought Gartner's expertise to enhance AI efficiency and improve customer service operations. The goal was to adopt a cost-efficient AI deployment strategy that would optimize resources while maintaining high-quality customer service.
How Gartner helped
Gartner provided Aydem Holding with valuable insights and strategic guidance, enabling them to adopt a multimodal approach to their customer service systems. This approach allowed Aydem Holding to balance performance and cost efficiency by comparing AI models based on interaction complexity.
Business impact
By leveraging Gartner's insights, Aydem Holding was able to:
Achieve significant cost savings by adopting a cost-efficient AI deployment strategy, optimizing resources while maintaining high-quality customer service.
Enhance their customer service operations, with 75% to 90% of inquiries now fully resolved by digital assistants, reducing the need for traditional customer service calls and improving overall customer satisfaction.
Industry
Energy & Utilities
Client Contact
Süleyman Tosun, IT Strategy & Governance Director, Aydem Holding
Employees
10,000+
