During times of significant change, over 80% of employees experience “cultural tensions," or competing priorities they don’t know how to balance.

Communications leaders can help resolve tensions by clarifying organizational priorities and helping employees build judgment.

We conducted research to understand how employees experience the impact of transformation on their work culture. Some of the key findings we discovered were:

  • Most employees experience 1-3 cultural tensions during an organizational transformation.

  • The prevalence of certain tensions varies based on transformation type and impacted employee population.

  • Quantitative surveys are best for getting a high-level understanding of employees’ challenges, while qualitative research can help you understand why tensions exist.

Our white paper, "Diagnosing Cultural Tensions in Times of Change," helps communications leaders anticipate and sense cultural tensions at their organizations.