Expert: Clifton Gilley
Expert: Clifton Gilley
Product teams are often caught between the pressures to innovate new capabilities for new markets and the need to evolve products to support existing customers. This results in a situation where product managers find themselves pulled in both directions at the same time.
Product managers can perform the three critical steps outlined in this research to ensure that they maintain a healthy balance of innovation and evolution, as well as balance investments in new functions and markets with the ongoing satisfaction of existing customers.
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