Gartner Research

Release a Minimum Viable Product to Validate Ideas in Development and Accelerate Time-to-Market Success

Refine the product for launch

Expert: Eric Trenk

The minimum viable product (MVP) concept is too often used to justify shipping an unfinished product to meet an internally committed release date. Already, new product failures are far too common in the technology industry - with failure rate estimates ranging from 40% to 80%.

The purpose of an MVP is to confirm users’ needs and buyers’ willingness to spend as early as possible, so these lessons can be used to refine the product for launch. Product managers should utilize an MVP proactively to validate and refine their offering and improve time-to-market success.

Complete the form to get your free copy of the research.

Download the Research

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Type company and location
    Optional Optional
  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.