Sustainability: A Customer Priority and Provider Imperative

Experts: Ed Anderson, Aapo Markkanen

Sustainability is a multifaceted topic touching every aspect of an enterprise. Almost all organizations have increased investments in sustainability initiatives over the past three years and plan to continue increasing sustainability investments through 2023. 

Tech and service providers and customers both have responsibility for sustainability outcomes in a type of shared responsibility model. Tech and service providers play a key role in enabling sustainability outcomes by developing and delivering products and services that help organizations achieve their desired sustainability outcomes. Customers must consume and operate product and service offerings using sustainability best practices.

Product managers developing product and service offerings that include specific sustainability benefits should prioritize the inclusion of sustainability benefits during the product development phase — and not as an afterthought.

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