Gartner Research

Critical Steps for Tech Product Managers: Create the Product Strategy

Learn how to create a product strategy and a compelling product roadmap aligned with the product vision.

Experts: Roberta Cozza, Eric Trenk

Product managers face increasing pressure to deliver differentiated products that can respond to dynamic markets and exploit new technologies. To focus product direction, align to company strategy and efficiently prioritize, product managers should follow these three critical steps:

  • Create a product vision and a comprehensive, but simple product strategy.

  • Construct a compelling product roadmap that is strategically aligned with the product vision and strategy. 

  • Build alignment and commitment by executing a communication plan specific to the language and needs of different stakeholders.

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