Critical Steps for Tech Product Managers: Manage Product Launch

Experts: Adrian Lee, Eric Trenk, Jeff Chamberlain

Product launches mark the life cycle stage when marketing and sales of an offering commences and the product is made generally available to customers in the market. 59% of all product management teams report that they are fully responsible and contribute actively for product launches as part of their key roles.

To prime your teams for launch success, product managers should follow the five critical steps (with three go/no-go gates) outlined in this research.

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