Product managers are under incredible pressure to deliver new products, features and capabilities on time and in budget. Unfortunately, this focus often makes customer value and usability a secondary concern, resulting in releases that fail to make a difference for their customers.
Reduce the pressures to deliver on time, under budget and in-scope by recognizing the negative impacts that overindexing on time to market has on customer value. Implementing a new focus on time to value can help product managers deliver the most value to customers in the most efficient and effective manner possible, resulting in greater lifetime value for the business.
By putting these recommendations into practice, product managers can increase their leadership in delivering valuable solutions to customer problems. Ultimately, product managers who prioritize time-to-value over time-to-market can create better products that solve actual customer problems, leading to greater business success.
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