Key Lessons Startups Can Teach Enterprise Product Managers

Expert: Clifton Gilley

The tension between perceptions of “enterprise” and “startup” cultures often result in both cultures rejecting potentially beneficial behaviors, processes and practices used by the other. Product managers in large enterprise organizations often view the practices of startups and growth-stage companies as inapplicable to the scope, scale, and value of their work.

Large enterprise companies should adopt various practices to enhance customer value, expedite time-to-market, and foster product innovation. Improve outcomes and customer value by incorporating the lessons and best practices of startup companies in three areas:

• Increased Agility
• Hypothesis-Driven Experimentation
• Outcomes Over Outputs

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