Gartner Research

How To Build A Compelling Customer Experience

How do product managers in leading tech and service providers overcome this critical challenge?

Expert: Adrian Lee

Product managers report the customer experience (CX) as a top critical challenge in developing quality products and services. While there are competing approaches to product-related decisions, 58% of leading TSPs are overwhelmingly customer-driven.

Product managers within leading TSPs are closing this critical challenge loop by building up the tools and data that speak to customer success and satisfaction, and by actively mining customer feedback to feed into all product decisions. 

Building great CX extends further beyond just the product. Download the research to learn more.

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