Gartner Research

CEO Advisory: 'Big Data' Equals Big Opportunity

Published: 31 March 2011

ID: G00211628

Analyst(s): Stephen Prentice

Summary

"Big data" is a force that is already disrupting traditional understanding and business models. It ushers in a new era of digitally accelerated business models that have the potential to deliver substantive new revenue and competitive advantage.

Table Of Contents
  • Overview

Analysis

  • The Quest for (and Value of) Better Insight and Information
  • Understanding the Business Opportunity of Big Data
  • IT and Business Leaders Should Act Now
  • New Sources of Valuable Data
  • What Is Big Data?
  • Technology's Role in Supporting Big Data

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