Gartner Research

Measuring the Business Value of Data Quality

Published: 10 October 2011

ID: G00218962

Analyst(s): Ted Friedman , Michael Smith


Improved data quality is a primary source of value for many IT-enabled business initiatives. By applying the Gartner Business Value Model, organizations can link data quality improvement to metrics that matter.

Table Of Contents
  • Overview


  • The Impact of Data Quality on Business Processes
  • The Impact of Data Quality on Productivity
  • The Impact of Data Quality on Decision Making
  • Process for Measuring the Specific Business Value of Data Quality
  • Example of Measuring Business Value of Data Quality
  • Bottom Line

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