Gartner Research

Strategic Information Management for Competitive Advantage

Published: 17 November 2011

ID: G00226579

Analyst(s): Mark Raskino


An explosion of new types of information means that, without a newly disciplined approach, many companies will fail to maintain competitive parity with market leaders, even with similar technology.

Table Of Contents
  • Overview


  • What New Types of Information Will Define Competition in the Coming Decade?
  • How Can Enterprises Position Themselves to Win?
    • Business Strategy Best Practice Will Be Different in the Second Half of the Information Age
    • Making Information Part of a Systematic Business Strategy Cycle Will Be Essential
    • Skillful Negotiation Will Create New Information Flows Across Value Chains
  • What Must Business Executives and CIOs Do Personally to Lead Their Organizations in the Information Endeavor?
    • Focus on Finding New, Valuable Information (Not Data)
    • Use Personal Strengths and Situational Advantages to Adopt a Clear Leadership Style
    • Create a Very High-Level Business Information Strategy View
  • Conclusion

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