Gartner Research

The 3x5 Approaches to Peer-to-Peer Communities for Social CRM

Published: 07 February 2012

ID: G00229655

Analyst(s): Jenny Sussin

Summary

Peer-to-peer communities are a popular means for organizations to remain engaged with their constituents via social media. However, without recognizing the type of community being built and its needs, the community is likely to fail.

Table Of Contents
  • Overview

Analysis

  • Introduction
  • The 3x5 Approaches of Peer-to-Peer Communities for Social CRM
  • Defining Community Venues and Objectives
  • Examples of 3x5 Approaches to Communities
  • Determining the Proper Host Venue
    • Proprietary Web
    • Popular Social Media With Influence
    • Popular Social Media Without Influence
  • Determining the Community's Objective
    • Ideation
    • Q&A
    • Review
    • Expertise Exchange
    • Networking
  • Next Steps

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