Gartner Research

The Competitive Dynamics of the Consumer Web: Five Graphs Deliver a Sustainable Advantage

Published: 13 July 2012

ID: G00219668

Analyst(s): Ray Valdes

Summary

The consumer online sector is a crowded, competitive arena with complex dynamics. However, the large-scale structure of competition will continue to be shaped by four major players (Amazon, Apple, Facebook and Google), and five "graphs," or data models.

Table Of Contents

Analysis

  • Introduction
  • Four Major Players, Each in Its Own Corner
  • Factors Necessary but Insufficient for Success
  • Sustainable Competitive Advantage From Five Graphs or Data Models
    • The Social Graph
    • The Intent Graph
    • The Consumption Graph
    • The Interest Graph
    • The Mobile Graph
  • What the Five Graphs Have in Common
  • Competitive Implications of the Five-Graphs Model
  • Actionable Advice for Enterprises

Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.