To purchase this document, you will need to register or sign in above
Gartner Research
The Competitive Dynamics of the Consumer Web: Five Graphs Deliver a Sustainable Advantage
Summary
The consumer online sector is a crowded, competitive arena with complex dynamics. However, the large-scale structure of competition will continue to be shaped by four major players (Amazon, Apple, Facebook and Google), and five "graphs," or data models.
Published: 13 July 2012
ID: G00219668
Analyst(s): Ray Valdes
Table Of Contents
Analysis
- Introduction
- Four Major Players, Each in Its Own Corner
- Factors Necessary but Insufficient for Success
- Sustainable Competitive Advantage From Five Graphs or Data Models
- The Social Graph
- The Intent Graph
- The Consumption Graph
- The Interest Graph
- The Mobile Graph
- What the Five Graphs Have in Common
- Competitive Implications of the Five-Graphs Model
- Actionable Advice for Enterprises
Recommended Reading
Already a Gartner client?
Become a Client
This research is reserved for paying clients. Speak with a Gartner specialist to learn how you can access this research as a client, plus insights, advice and tools to help you achieve your goals.
Purchase this Document
©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.