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Gartner Research
The Competitive Dynamics of the Consumer Web: Five Graphs Deliver a Sustainable Advantage
Summary
The consumer online sector is a crowded, competitive arena with complex dynamics. However, the large-scale structure of competition will continue to be shaped by four major players (Amazon, Apple, Facebook and Google), and five "graphs," or data models.
Published: 13 July 2012
ID: G00219668
Analyst(s): Ray Valdes
Table Of Contents
Analysis
- Introduction
- Four Major Players, Each in Its Own Corner
- Factors Necessary but Insufficient for Success
- Sustainable Competitive Advantage From Five Graphs or Data Models
- The Social Graph
- The Intent Graph
- The Consumption Graph
- The Interest Graph
- The Mobile Graph
- What the Five Graphs Have in Common
- Competitive Implications of the Five-Graphs Model
- Actionable Advice for Enterprises
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