Gartner Research

Understanding Gartner's Hype Cycles

Published: 02 July 2013

ID: G00251964

Analyst(s): Mark Raskino , Jackie Fenn , Betsy Burton


Hype Cycles and Priority Matrices offer a snapshot of the relative market promotion and perceived value of computing innovations. They highlight overhyped areas, estimate when technologies and trends will reach maturity, and provide actionable advice to help organizations decide when to adopt.

Table Of Contents


  • What Is the Hype Cycle?
  • Positioning a Technology on the Hype Cycle
    • On the Rise
    • At the Peak
    • Sliding Into the Trough
    • Climbing the Slope
    • Entering the Plateau
  • Why the Hype Cycle Matters: Traps and Opportunities
  • How to Use the Hype Cycle: Adoption Strategies
  • My Hype Cycle Toolkit
  • The Priority Matrix
  • Other Hype Cycle Fields
    • Maturity Rating
    • Market Penetration
    • Correspondence Between Hype Cycle Fields
  • Hype Cycle Q&A
  • Advanced Hype Cycle Topics
    • Hype Cycle Speed
    • Industry Variations
    • "Double Peak" Hype Cycles
    • Special Hype Cycle Circumstances

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