Gartner Research

Survey Analysis: Big Data Adoption in 2013 Shows Substance Behind the Hype

Published: 12 September 2013

ID: G00255160

Analyst(s): Nick Heudecker , Frank Buytendijk , Lisa Kart


In Gartner's 2013 big data study, information and business leaders most often associate the term "opportunity" with "big data." This positive attitude translates to increased investments in and adoption of big data technology.

Table Of Contents

Survey Objective

Data Insights

  • There Is Substance Beyond the Hype
  • Priorities and Challenges Are Changing
  • Conventional Data Sources Still Reign
  • Big Data Doesn't Replace Traditional Data and Analytics
  • Methodology
    • Vertical Industry Groupings
    • Detailed Industry Categories
  • Definitions

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