Published: 01 October 2013
Engaged customers are usually better advocates of the brand, are more loyal and more profitable. By understanding the underlying attributes, CRM leaders can improve their level of customer engagement.
Included in Full Research
- Increase Active Customer Engagement Through Social, Mobile, and Traditional Channel Alignment
- Build Emotional Customer Engagement Through Transparency and Trust
- Target Rational Customer Engagement Through Greater Customer Participation and Knowledge Availability
- Gain Ethical Customer Engagement Through Demonstrated Commitment to Fairness With Employees, Partners, Customers and Community