Published: 24 January 2014
Summary
IT and business leaders supporting e-commerce should incorporate the five attributes of successful mobile apps, which improve the customer experience. Providing a valuable customer experience will increase mobile commerce app adoption, drive usage, and increase both loyalty and revenue.
Included in Full Research
- Incorporate the Five Attributes of Successful Mobile Commerce Apps
- Recognize Your Customer
- Demonstrate That You Value Your Relationship With Your Customer
- Create Interactions That Are Inviting and Fun
- Provide Information Sufficient for Making a Buy Decision
- Make It Easy to Pay
- Think Through the Entire Customer Experience for the Targeted Customer Segments
- Ensure the Improved Customer Experience Is Supported Throughout the Entire Organization Prior to App Rollout
- Walgreens
- Sephora
- Fandango
- Analysis