Industry convergence represents the most fundamental growth opportunity for organizations and will redefine industry boundaries by shifting the focus from individual products to cross-industry value experiences, based on digital business principles.
Impacts and Recommendations
- Industry convergence represents an unprecedented growth opportunity for an organization, but is also a threat since other companies can absorb the organization's core business to fulfill their own industry convergence objectives
- The success of cross-industry value experiences depends on a thorough ecosystem strategy, selecting the right partners within it and executing an industry expansion strategy
- What Is Digital Business?
Gartner Recommended Reading