Published: 30 April 2014
Summary
Digital business changes the game, moving technology from a supporting player to a leading player in innovation, revenue and market growth. This research gives CIOs and other business leaders six steps to build a successful digital enterprise and change the game.
Included in Full Research
- What Digital Business Is, and What It Is Not
- Six Steps to Building a Successful Digital Business
- Step 1: Create the Right Mindset and Shared Understanding
- Explanation
- Recommendations
- Step 2: Put the Right Leaders in Place
- The Digital Strategist
- The Digital Marketing Leader
- The Digital Business Unit Leader
- Recommendations
- Step 3: Launch a Digital Business Center of Excellence
- Step 4: Formulate a Digital Strategy to Respond to Opportunities and Threats
- New Digitally Enabled Business Models
- The Product and Service Portfolio
- Information as an Asset
- Technology
- Content, Media and Channels
- Recommendations
- Step 5: Find, Develop and Acquire Digital Business Skills and Roles
- Digital Business Expertise Expands Beyond the CIO Domain
- Digital Business Decisions Stretch Across Organizations
- Competition for Talent Heats Up
- New Approaches Emerge for Expertise
- Recommendations
- Step 6: Create New Digital Business Capabilities