Gartner Research

Retailers Find Success Using Self-Service and Advanced Analytics

Published: 24 April 2015

ID: G00231836

Analyst(s): Robert Hetu

Summary

In the digitalized marketplace, multichannel retailer CIOs and business intelligence and analytics leaders must quickly isolate opportunities locked away in big data using advanced analytics delivered with active visualization, aimed at the correct person, at the time of decision.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Without advanced analytic capabilities, retailers will not be able to compete in the digitalized marketplace
  • Retailers will be unable to identify opportunities locked away in big data without predictive analytics and interactive data visualization
  • The need to improve real-time business decision-making will force retailers to acquire self-service and big data discovery capabilities
  • Retailers without advanced analytic capabilities may be toppled by their inability to capitalize on IoT-driven revenue opportunities

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